User Flows • Wireframing • Prototyping
I enjoy learning about problems and coming up with digital solutions to fix everyday woes.
User Flows • Wireframing • Prototyping
Defining the problem, organising communication between stakeholders, keeping track of timelines.
Drawing • Coloring • Simple illustrations.
It keeps me happy to be able to express myself through illustrations! Still so much to learn.
Aug 2021 - PRESENT
Coordinate business needs and product requirements to craft user-focused and intuitive products, interfaces, platforms for mobile and web.
Aug 2019 - Aug 2021
Design web and mobile applications while advocating for the “best” user experience. From designing user flows, wireframes and UI to managing stakeholder expectations.
Jun 2018 - Aug 2019
Design processes to enable rapid business growth across all customer segments in Singapore and Jakarta. From acquiring new users, to onboarding Merchants, to driver incentives, marketplace management and business development.
Dec 2016 - Jun 2018
Part of the pioneer team of growing a logistics startup. Mainly focused on developing a growth strategy focused on optimizing generation of leads and customer satisfaction.
Jul 2016 - Sep 2016
Conduct market research, user research and usability testing to understand competitors for improvement of product.
2013 - 2016
University Malaysia Sarawak
For my final year project, I did an ethnographic research on Third Spaces: Social Interaction in a Kopitiam. It involved discussing about third spaces and place attachment theories while also supplementing a historical perspective about Kopitiams in Penang.